The DMA is the root of all evil

Business by on April 25, 2008 at 11:58 am

Two reasons:

  1. Asking catalog mailers not to honor CatalogChoice unsubscribe requests. These mailers send out 19B (yes, Billion) catalogs a year. The DMA sent a letter to their members asking them to ‘just say no’ to unsubscribe request from useful parties such as the non-profit Catalog Choice.
  2. Getting off their frickin email list. Somehow I got subscribed to their email list. However, there isn’t just 1 list or 1 place to manage your subscriptions. So far, I’ve individually unsubscribed from 8 different lists, and I can’t find a single place to unsubscribe from them all. So far I’ve found DMA Information, DMA Seminars, DMA Products, Seminars, Conferences, Council Events, Council and Council Membership. Its aggressive spam-boxing for now.


  1. Chuck — April 25, 2008 @ 4:23 pm

    but good will prevail in the end … while the DMA has tried to strong arm our efforts, the merchants are coming around because in the end the customer is always right.

  2. Dave Naffziger — April 25, 2008 @ 4:49 pm

    Yup, I couldn’t agree more. BTW, I love your service. Nice work.

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