Dave Naffziger's Blog

I’ve pulled together a list of countries that Google has entered where Yahoo hasn’t. I chose those countries where Google resolves a country-specific domain in that country’s native language and Yahoo doesn’t. I also chose to limit my analysis to the countries recognized by ISO 3166 (those that IANA has established ccTLDs for).

Yes, it is far easier for Google to launch their home page in another country than for Yahoo to launch their homepage. However, making search available and customized for each country begins the long process of brand establishment. I noticed it in Peru and again in the Czech Republic – they know and love Google. They don’t know Yahoo.

Here’s a look at their addressable search markets:

Google reaches a population 40% larger than Yahoo’s and an Internet user base 20% larger. This Internet user base is also growing faster than Yahoo’s user base. Google’s approach bears itself out in their financials. % non-US (International) Revenue:

The list of countries where you can Google but you can’t Yahoo:

Country – # Internet Users
Turkey – 16M
Poland – 11M
Pakistan – 11M
Portugal – 8M
Chile – 7M
Ukraine – 5M
Belgium – 5M
Czech Republic – 51M
South Africa – 5M
Egypt – 5M
Nigeria – 5M
Romania – 5M
Colombia – 5M
Morocco – 5M
Peru – 5M
Israel – 4M
Belarus – 4M
New Zealand – 3M
Hungary – 3M
Venezuela – 3M
Saudi Arabia – 2M
Slovakia – 2M
Bulgaria – 2M
Ireland – 2M
Serbia & Montenegro – 1.5M
Croatia – 1.5M
United Arab Emirates – 1.4M
Lithuania – 1.2M
Slovenia – 1.1M
Jamaica – 1.1M
Kenya – 1.1M
Latvia – 1M
Costa Rica – 1M
Puerto Rico – 1M
Zimbabwe – 1M
Tunisia – 1M
Dominican Republic – 0.9M
Uzbekistan – 0.9M
Bosnia-Herzegovina – 0.8M
Guatemala – 0.8M
Estonia – 0.7M
Uruguay – 0.7M
Azerbaijan – 0.7M
El Salvador – 0.6M
Jordan – 0.6M
Ecuador – 0.6M
Senegal – 0.5M
Haiti – 0.5M
Uganda – 0.5M
Bolivia – 0.5M
Moldova – 0.4M
Ghana – 0.4M
Kazakhstan – 0.4M
Luxembourg – 0.3M
Bangladesh – 0.3M
Panama – 0.3M
Kyrgystan – 0.3M
Sri Lanka – 0.3M
Mongolia – 0.3M
Iceland – 0.3M
Oman – 0.2M
Zambia – 0.2M
Honduras – 0.2M
Libya – 0.2M
Paraguay – 0.2M
Cuba – 0.2M
Mauritius – 0.2M
Georgia – 0.2M
Nepal – 0.2M
Qatar – 0.2M
Cote d’Ivoire – 0.2M
Guyana – 0.2M
Trinidad & Tobago – 0.2M
Bahrain – 0.2M
Armenia – 0.2M
Congo, Dem. Rep. – 0.1M
Nicaragua – 0.1M
Malta – 0.1M
Ethiopia – 0.1M
Bahamas – 0.1M
Guadeloupe – 0.1M
Namibia – 0.1M
Fiji – 0.1M
Botswana – 0.1M
Brunei Darussalem – 0.1M
Malawi – 0.1M
Gambia – 49K
Lesotho – 43K
Cambodia – 41K
French Guiana (FR) – 38K
Greenland – 38K
Rwanda – 38K
Congo – 36K
Guernsey & Alderney – 36K
Turkmenistan – 36K
Belize – 35K
Afganistan – 30K
Suriname – 30K
Virgin Islands (US) – 30K
Jersey – 27K
Burundi – 25K
Laos – 25K
Dominica – 201K
Antigua & Barbuda – 20K
Liechtenstein – 20K
Sao Tome & Principe – 20K
Seychelles – 20K
Grenada – 19K
Maldives – 19K
San Marino – 14K
Micronesia – 14K
Djibouti – 9K
Solomon Islands – 8K
St. Vincent & the Grenadines – 8K
Vanuatu – 8K
Gibraltar – 6K
Samoa – 6K
Tajikistan – 5K
British Virgin Islands – 4K
Cook Islands – 4K
Anguilla – 3K
Tonga – 3K
Kiribati – 2K
East Timor – 1K
Saint Helena (UK) – 1K
Norfolk Island – 0.7K
Niue – 0.5K
Nauru – 0.3K
American Samoa – –
Man, Isle of – –
Mayotte (FR) – –
Monserrat – –
Pitcairn Islands – –
Tokelau – –

A few other interesting tidbits.

• Most interesting Google domain: google.off.ai
• Domain squatters. Google owns google.com.ua (ukraine) and google.com.vc (st vincent and the grenadines), but not google.ua and google.vc. Google also doesn’t own google.cm – which could be a typo for google.com.
• Biggest countries (by Internet users) without Google: Iran (7.5M), Sudan (2,8M), Algeria (1.9M), Syria (800K)

I used internet user statistics from http://www.internetworldstats.com.

As always, its easy to miss things. Please let me know if I missed something.

And a few related posts:

• American Idol is in the Czech Republic Before Yahoo
• Google, Yahoo and IP Geolocation