Tools for the local website
At JudysBook, we have a tremendous interest in helping local businesses succesfully build their businsesses online. There are a number of resources that they need to investigate:
Create a free business listing at:- Judy’s Book http://manage.judysbook.com (of course, I’ll list our service first)
- Google: Do a search for your business name on Google Local. Click the Edit This Listing link at the bottom of the page
- Yahoo: http://listings.local.yahoo.com/ Don’t get the free web site. Yahoo just uses this to sell advertising to other businesses
- AOL: Go to http://www.digitalcities.com/ Navigate to your city and your category. Click the Add/Update a listing link at the bottom of the page.
- Amazon A9. Find your business on Amazon A9’s yellow pages. Select the Update this business info box in the lower right (not the bottom right).
Advertise on Google and Yahoo
- A really useful tool for building your keyword list is here: http://5minutesite.com/local_keywords.php
- AdWords supports geotargeting. So in addition to the local list you’ll build at the link above, you should take all of your generic keywords and restrict them based on geotargeting.
- Yahoo doesn’t support geotargeting, so you can’t use generic terms (restaurant). You’ll need to use ‘seattle restaurant’
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